Advertise, Do not Spam

There is a fine line between advertising and spam.

Today many business owners do not understand the difference between the two.

A well planted internet marketing campaign can help to attract new customers, keep existing customers.

Spam is likely to alienate both new customers and existing customers. This can be extremely damaging to profit margins for the business owners.

Here are few basic internet marketing strategies such as banner ads, email campaign and message board posts.

Banner ads are one of the most popular strategies which are gaet for any marketing plan.

These ads are usually appear at the top of websites and span the width of the website.

Owner purchases advertising space on websites, the banner ad may also is placed or an affiliate marketing campaign.

Banner ad exchanges when business owner posts a banner ad on his site in exchange for another owner posting his ad on the other site.

In the case of affiliate marketing, an affiliate posts and ad for your business in exchange for compensation.

Read the terms and conditions of the sales, which are determined in the clausure.

Now that you understand what banner ads are, also understand how they can be overused to be spam.

Placing your banner ad on a few websites which are likely to attract an audience similar to your target audience is smart marketing,

Setting your banner on any website, regardless of the target audience, can be construed as spam.

Online users who feel your banner are everywhere, they will not take your business seriously.

Email campaigns can also be very useful tools in the industry of online marketing.

These campaigns may involve sending periodic newsletters filled with information, as well as advertisements, short, informative emails offering discounts.

Loyal customers who opt into your email list will likely not view these emails as spam and may purchase additional products and services from your business as a result of this marketing strategy.

Additionally, potential customers who have specifically requested additional information on your products and services will also find this type of marketing to be useful.

However, email recipients who did not request information are likely to view your emails as spam. (Don’t Do it!)

Finally, message boards provide an excellent opportunity for business owners to obtain some free advertising where it will be noticed by members of the target audience.

If the products and services you offer appeal to a specific niche, it is worthwhile to join message boards and online forums related to your industry of choice.

Here you will find a large population of online users who may have an interest in your products.

You might consider including a link to your business in your signature or posting the link when it is relevant to the conversation.

However, make sure you read carefully the review message board guidelines to ensure you are not doing anything inappropriate. This technique is smart marketing.

Now, replying to every message with a link to your website when it is not relevant to the conversation is likely to be look like spam by other members.

Once they begin to view your posts as spam, they are not likely to visit your website via the links you post.



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